Craig Mack, one of the most prominent figures in Bad Boy Records’ early years, reportedly died of heart failure on Monday (March 12). He was 46.
— HipHopDX (@HipHopDX) March 13, 2018
My thoughts and prayers go out to his family as well as the bad boy family. God gives us so much time in this world to make a change or to inspire those to be better than us. #craigmack did that and more. May God bring peace and love to his family and love ones. #ripcraigmack #newflavortoyaear #badboy #legendsneverdie
Man. To be In hip hop culture & live past the age of 50 is a fight to the finish for real. All due respect to #CraigMack. For some reason w exception of a RARE few, like #ProtectYaNeck, #ScenarioRemix —maybe #ShutEmDown remix—-I kinda think #FlavaInYaEar was the hip hop freestylers’ 1st viral instrumental choice. I mean there was always the lunchroom desk & beatboxing. But hip hop really didn’t do straight up instrumentals til like—1988/1989 on 12 inches (lots of DUBS, kinda there to assist mc’s in concert spitting verses w vocal guides?) but I’m just saying the weekend Flava came out I NEVER heard a dj play a joint like 7 times in a row (rare times were #RebelWithoutAPause & #IKnowYouGotSoul) but this was different: 1st of all this single slowed the east coast down DRASTICALLY (1987-1993 east coast was HYPED! on 100bpm-115bpm)—-Flavor was the sound of weed. Not the previous panic crack era music. Like 93 bpms—just perfect to kick a Freestyle: sparse in arrangement & foooonky—-it’s weird that the flagship song of such a commercial radio dominated label was one of the grimiest underground joints ever. I was actually in London at the time when dj 279 premiered that joint at a party. He played that instrumental like 20 mins straight and I saw like 9 simultaneous ciphers happening in the club. Man I was jealous of that beat. I know #Juicy wound up the winner in that race but man we cannot forget one of the greatest hip hop single debuts in the culture. That song was the gym routine mc’s brushed their skills on. All due respect to brother Craig Mack w/o him & his cant lose single who knows what empire #BadBoy woulda become. Rest In Peace Boyeeeeee.
I’m so saddened to get a text about Craig Mack😞 I am grateful to have worked with him on this song on the Dangerous Minds soundtrack & he was so kind funny & Talented 🙌🏾 Rest peacefully Craig🙏🏾 https://t.co/RJy4bqdeP1
— Missy Elliott (@MissyElliott) March 13, 2018
RIP Craig Mack THE LEGEND 🙏🏿
— juicy j (@therealjuicyj) March 13, 2018
Rest in power Craig. May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack
— LLCOOLJ. (@llcoolj) March 13, 2018
The song FLAVOR IN YA EAR will live on forever I Only met Craig Mack a couple times back in the mid 90”s & when I did he was hecka cool his rap style & swag was unmatched Sad to hear this news #RIPCraigMack
— E40 The Counselor (@E40) March 13, 2018
Rest In Peace Craig Mack. ✊🏽🙏🏽
— Joe Budden (@JoeBudden) March 13, 2018
#CraigMack killed the 90s with 1 song and 1 remix. 👂🏽. Untouchable. RIP.
— M.I.A (@MIAuniverse) March 13, 2018
Rest in Beats Craig Mack
— Chuck D (@MrChuckD) March 13, 2018