Snapchat Inks $100 Million Deal With Time Warner To Create Entertainment Content

Snapchat shows typically run five to ten minutes in length and are featured on the “Shows” tab in the multimedia mobile app. Currently, the app is only premiering one show per day, but seeks to raise that mark to three shows by the end of the year. Attempting to increase their staying power amid the television-show-meets-social-sharing-platform trend, Snap’s Vice President of Content, Nick Bell, states, “This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond.”


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