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Rihannas Ex-Publicist Admits Jay Z/RiRi Fling was a RUMOR!

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Rihanna’s former publicist has finally come clean about starting a rumor 10 years ago insinuating that then-17-year-old RiRi had a fling with Jay Z.

“It was all a publicity stunt,“ Jonathan Hay told Inside Edition on Friday, adding that he did it to boost sales for Rihanna’s 2005 track “Pon de Reply.“

The rumor has started circulating again because it’s discussed in in the new unauthorized biography Becoming Beyonce. In the book, Hay says, “I was desperate at the time because I wanted to have a hit record.“

Hay, who’s now a budding music producer, also told The New York Daily News on Friday, “I apologized to her Beyonce. This whole thing is very awkward.“ Beyonce broke up with Jay Z for a year due to the rumor.

This man could have RUINED Bey and Jay forever!!!!!

Rihanna’s Ex-Publicist Admits to Spreading Jay Z Rumor to Boost Sales | Complex: http://www.complex.com/music/2015/10/rihanna-former-publicist-admits-to-spreading-jay-z-rumor-to-give-pon-de-replay-a-boost?utm_campaign=complexmag&utm_source=facebook&utm_medium=social&sr_share=facebookThose Rihanna and Jay-Z Relationship Rumors Were Fake as Hell: http://www.nydailynews.com/entertainment/rihanna-ex-publicist-owns-jay-z-cheating-rumors-article-1.2408762Publicist: I Made Up Rumor That Rihanna Had Affair With Jay-Z to Boost Her Single – Inside Edition: http://www.insideedition.com/headlines/12542-publicist-i-made-up-rumor-that-rihanna-had-affair-with-jay-z-to-boost-her

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